Groups can be the basis for building audience segments for sending to targeted audiences. Learn why to use segments vs groups in Mailchimp and how to create segments in Mailchimp in this tutorial. That left me. Our platform is designed for scale. In the How your contacts are grouped section, choose a group category. To learn more, check out About Pre-Built Segments. On the Subscribers page, under the All subscribers tab, choose the filter (s) that will become the conditions of your new segment. To do this, go to Audience » Segments. Lower tiers are suitable for small businesses. Tag-based segmentation. Campaign Manager. Substack and Mailchimp are both platforms for managing email newsletters, but they differ in their focus and features. Mailchimp’s audience analytics dashboard gives you the audience data you need to create better marketing campaigns - all in one dashboard. Install the WPForms Plugin. You can’t tag the contact list based on the behavior of the customer. MailerLite: Best for ease of use. Install the Mailchimp Sync Extension in seven easy steps: Click the “Get App” button on this page. The segmentation is also limited for use only in email targeting, versus Mailchimp allowing segments across channels. Description. Verdict. Click Manage Contacts drop down, scroll to the bottom and choose Data management tool. Use it practically daily. This is a simple way on how to add a new subscriber to your Mailchimp list, or update the subscriber's information if one already exists, with a simple snippet of JavaScript. To access the tags page, follow these steps. One of the most important features of Mailchimp is the ability to segment and tag your email list. Mandrill templates work best for basic transactional emails like receipts, alerts, or password resets. Emails can be personalized for each contact and designed to carry your unique branding. *. Personalized email is so much more than using the FNAME Mailchimp merge tag. The great thing about. Adding. We will not go over how to obtain your API key, as it is already covered here. Constant Contact. Reason #1: Save valuable time. Segments are auto-generated therefore dynamically include (and exclude) contacts as the conditions of your segment are met. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. Personalized email is so much more than using the FNAME Mailchimp merge tag. Pottery West balances art and business. Click Audience. Create a simple segment. Learn more about how they work together . 1 year ago 6 What Clear Data Means On Instagram. Assign a name to the tag, (let's use Influencer for example), and click “ Create ”. Are you confused as to whether you should be adding your contact information into a Mailchimp audience as a tag, a field or a segment? This video describes t. Email marketing engagement is a measure of how your subscribed contacts interact with your email campaigns. You can use their automations to automatically manage subscribers via the rules you create. See 20% higher open rates using segmentation. Within your Group Categories, you create individual groups. Import your file into Mailchimp. Vendor purchasedWe’ll do a ConvertKit vs Mailchimp comparison review and Mailchimp ConvertKit comparison to find out if MailChimp or ConvertKit is the best email marketing platforms out there. Step 2: Work with a developer to automate tag and behavioral data collection. No matter if you stick to either one (or both), these are 2 useful tools that complement each other and ultimately will help you refine your audience so you can send better targeted emails. Access the tags page. Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. Replace X with the format of your choice. unsatisfied customers, flag customers who express interest in upcoming products, and store critical. . ConvertKit for creators. Both tools are priced with a database limit, with the package price increasing if the limit is exceeded. Help Center Audiences Getting Started with Segments Copy Article URL Your audience contains a lot of information about your contacts, like when they were added, where they. Learn why to use segments vs groups in Mailchimp and how to create segments in Mailchimp in this tutorial. The MailChimp audience is very different from tags in MailChimp. co. Thing is, I don't like to send the. ConvertKit vs. Mailchimp Services TrainingTo create a tag and add it to contacts from the contact table, follow these steps. Moosend Mailchimp – Analytics Mail chimp The Click Rate percentage is calculated based on the total number of email recipients. However, HubSpot has a slight edge when it comes to customization. 7 Underused Mailchimp Features For Email 03 Jul 2020. Winner: Mailchimp is the clear winner with its advanced audience segmentation capability. The great thing about. You can create a simple segment, which is based on just one condition, or a complex segment, based on two or more conditions. ” You can categorize your lists using segments, tags, and groups. It has become one of the most popular email marketing platforms, with over 15 million users. For example, *|DATE:d/m/y|* would replace d with the day, m with the month, and y with the year. MailChimp specializes in creative designs for all industries while Pardot focuses more on business use cases. Mailchimp segments vs tags: What are the differences? How to insert First Name in Mailchimp: Personalize Emails; Thank You for Your Inquiry Email Template: Examples Included. Email 1. The very best part is that ConvertKit incorporates effortlessly with MailChimp, AWeber, Infusionsoft, GetResponse & a lot more services. In the Recipients drop-down, choose New segment. Mailchimp is a more general email marketing platform that allows businesses to. You define the tags that you want to use or tags may be added via an integration. Click Create advanced Segment. It is easy to connect to major ecommerce platforms. However, the service has worked hard to improve this aspect of email marketing ever since they transitioned into an all-in-one marketing platform in 2019. This makes segments ideal for complex campaigns that require multiple levels of targeting. On the Lists page, select the name of the List you’d like to create segments for. Brevo offers similar features with their Business plan, starting at $65/month. Mailchimp’s email marketing tools make it. Mailchimp vs. Mailchimp Tags vs Segments: Email Marketing Introduction Are you looking to improve your email marketing strategy? Do you want to reach your target audience more effectively and boost email engagement? If so, it’s time to explore the powerful features of Mailchimp, one of the leading email marketing platforms available today. No matter how many customers a company has, it will. Mailchimp at a glance. Pardot starting price: $ 1250/month, simple pricing model with 3 editions that include different features. You have the option to assign them to different tags or create segments if needed. The part of Mailchimp you'll use to create, design, and send a regular email, automation, or landing page. Click the Lists and Segments tab to do this, and then click the blue Build List / Section button on the screen’s upper right side. I suggest that you create a group for each "match-calculation", you'll have a group for "purchased between 1 and 4 weeks ago" and one more for "5-10 weeks ago", then, you'll create a segment for each group (List->Manage Subscribers->Create Segment). Find and click the Tags icon on the left sidebar. In the Email, SMS & automations activity section, click Automation activity. Enter a Segment name. ] One of the smartest things you can do from the start is segment your email list. Brevo: Users. To get both those IDs, you can either query the API for them, or in the case of the list ID you can find it in the form code that the MailChimp interface outputs. You will be notified of the reply email (by. Delay: 1 day after a subscriber joins a select audience group. M andrill. Click the Manage Audience drop-down and choose Manage contacts. Click a tag to send eligible contacts an email, ad, or postcard. Choose the audience you want to work with in the “ Current audience ” dropdown, if you have more than one audience. $ {subscriberHash} You need to generate MD5 hash. You define the tags that you want to use or tags may be added via an integration. Main Differences Between AWeber vs Mailchimp. No matter how many lists, tags, segments, or whatever you want to call it, that I have – the subscriber only counts. A segment is a section of your list that includes only. Data segmentation – Campaign Monitor and GetResponse went above and beyond to disassemble complex data requirements into flexible data segmentation. The MailChimp Segmentation tool is quite powerful that has a number of tags, segments, and groups that help you create your organizational structure quickly. If you're just looking for top-line takeaways, here's a condensed version of this features comparison:. Once you’re through with this section, you’ll know which software suits your business the most. Method 2: segment by creating a form for each website or landing page. View a full reference of date options on the PHP website. Tags would give some clarity on the whole group/segment discussion. Salesforce Setup. How do you add tags? You can add tags one at a time by clicking the Add button or hitting the Enter on your keyboard after. (If you're using the Premium plan, you'll see Multivariate test in place of A/B test. Email segmentation is the process of dividing and separating email subscribers into groups or segments based on criteria using tags and segments in your email marketing platform. From within your Optin page, add the required custom fields. When it comes to the number of templates, Mailchimp has more to offer – with 100 professional-looking templates to choose from. The first step is to Create a new campaign in Mailchimp or open an existing campaign. Tags would allow for effective segmentation, and all the fun, yummy stuff that comes with that. Next, click on Create Segment. While Klaviyo's free plan is limited to 250 contacts, Mailchimp's free subscription allows up to 500. . Tags - Tags are applied to contacts by you. The merge tag will display as the date the email is sent to the contact. Segmentation is essential when it comes to success with your marketing. PEOPLE THAT HAVE ENJOYED OUR COURSES. Add Mailchimp Groups to Your Form. Mailgun was founded in 2010 by Ev Kontsevoy and Taylor Wakefield. Moosend Mailchimp – Analytics. 5 months ago 5 How To Create A Multiple Choice Question In Google Forms. Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment. So it’s a big deal that Mailchimp is free for up to 2,000 contacts and 12,000 emails per month. The part of Mailchimp you'll use to create, design, and send a regular email, automation, or landing page. To view or export your entire audience, follow these steps. Mailchimp. The final word on Mailchimp Groups vs Segments. If you choose not to link the tag to a sequence, you can still send broadcasts that target people who have clicked your sales page (if you’ve tagged them). MailChimp gives you several different ways to segment your overall database but Mailchimp Groups vs Tags, how to decide which you should be using. Gaming. , event-based segments) are only available on the Premium plan, which starts at $300/mo for 10,000 contacts (almost two times more expensive than Encharge, which goes for $179/mo for the same number of. To sell digital items and memberships Convertkit Segments Vs Tags8 of the best Mailchimp alternatives. Click Audience, then click Segments. MailChimp lets you create tags for your contacts and lists, while Klaviyo lets you label campaigns, lists, flows and segments with tags. MailChimp, works by using “Segments”. You can create tags for your contacts and lists with MailChimp, while Klaviyo can mark campaigns, collections, flows, and tag sections. Click the Add Or Remove Tags drop-down menu. What is email segmentation? Email segmentation is the process of dividing and separating email subscribers into groups or segments based on criteria using tags and segments in your email marketing platform. Groups will help you understand the preferences of your audience, whilst segments will allow you to figure out their behaviour. Segments. ; As a best practice, we recommend you maintain only one primary audience in Mailchimp, and use tags and segments to organize and target your contacts. Constant Contact, on the other hand, keeps things simple by only using Segments and Tags showcased in a simple, easy-to-use interface: In the end, Mailchimp's segmentation system allows for a bit more flexibility and customization, as long as you're ok with a. If you’re managing multiple businesses and sequences with ConvertKit, segments can be used to keep them separate and organized. tags and/or fields). From Mailchimp's Home screen, click the Automations dropdown, then select Pre-built journeys. Tags can be added. Combined with a clean interface and a simple drag-and-drop builder, Mailchimp is perfectly suited to beginners. , address, zip, date fields), e-commerce, and. Our segmentation options are extensive, so you can choose a single condition or combine up to 5 conditions with positive and negative relationships to target the right contacts. Best Practice: Maintain a primary/master list, and use tags and custom fields to further segment. To create a new audience in your Mailchimp account, follow these steps. Segments. Maitiro Akanakisa Ekushandisa Mailchimp Segment uye Matagi akasanganisirwawo. Up until recently, ConvertKit didn't even have a free plan. Added to group. Mailchimp's classic automations feature lets you build a series of emails that send to subscribers when triggered by a specific date, activity, or event. It is important that you know how they're different, what each one does and how to use them. Moreover, Mailchimp lists are restrictive. Create a Segment. While segments help filter an audience based on things like when a contact subscribed or how often they engage with campaigns, you can use tags to bring your own email targeting and organization strategy into Mailchimp. Salesforce: The CRM Software That Saves Businesses Time And MoneyMarketers see up to 141% more revenue from their connected stores when they use these predicted segments with their emails than when they didn't. ), Audience fields (e. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience. The Mailchimp vs Shopify comparison shows that while the Shopify email app has basic segmentation capabilities for commerce businesses, Mailchimp has all the tools for advanced audience segmentation. Mailchimp segments and groups can be a confusing feature to understand. Mailchimp Segments: From Mailchimp, “Your audience contains a lot of information about your contacts, like when. Starting price: $20 for up to 500 contacts. Method 3: use tags and embedded forms. You’re recommended to have one master list and use segments to determine which campaigns to send to a contact. In 2021, it was bought by Zoho. A segment is a section of your list that includes only. With Mailchimp, you can combine up to five conditions for each campaign, and target your most valuable customers with behavior-based data. In the Groups section of the contact’s profile, click. MailChimp has an A/B testing feature. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. How to create different language segments on MailChimp for a multilingual campaign. Understanding the Power of Mailchimp Tags vs Segments in Email Marketing. To select and archive specific contacts, follow these steps. 2 : a part cut off from a figure (as a circle) by means of a line or plane. With the Premium plan, you also receive priority assistance with your billing and compliance needs. This sends the user to a list of all your projects, and the projects they’ve chosen are already checked. Their landing page editor likewise makes it easy for you to handle an entire project from start to finish within ConvertKit. You can think of segments as custom filters that allow you to select specific pa. Click here for more info about tags. The basics. Mailchimp tends to be a better choice than Constant Contact if you’re cost-conscious, need advanced reporting features, and want more extensive automation and A/B testing. We give you 60+ pre-built journeys, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations starting at $60/month for up to 2,500 contacts in our Standard plan (compared to Hubspot’s comparable plan, the. 6 months ago 4 How To Segment Your Mailchimp List By Order Number. Its depth of options helps craft highly targeted email campaigns and promotions. Winner: Zoho won’t charge you for duplicate or unsubscribed contacts, and gives you a little more flexibility when it comes to managing lists. Discover the key differences between Mailchimp segments vs tags. It’s about segmenting your list to send the right emails to the right people at the. Click to Open Rate is calculated based on the total number of Unique Opens of an email campaign as opposed to the total number of recipients. Confirm or change the audience associated with your landing page before you publish. For instructions, read up on how to create a Mailchimp list. Convertkit Segments Vs Tags. 32K subscribers Subscribe 13K views 2 years ago Mailchimp Learn when you should use a Segment, Tag or Group in Mailchimp. With segments, you can use multiple criteria to define your target mailchimp audience, whereas with tags, you can only assign a single label to a subscriber. Click completed workflow, then choose the automation you want to work with. Click completed workflow, then choose the automation you want to work with. MailChimp recently added their own version of tagging, but I find it not user-friendly and way harder to use. Contacts from different lists cannot be used in. Any time you upload a new list to MailChimp, you want to have that selected so that any new information for. Constant Contact vs Mailchimp: Segmentation and Automation; Constant Contact vs Mailchimp: A/B Testing and Deliverability; Constant Contact vs Mailchimp: Email Design and Templates;. Mailchimp is the winner for its ease of use, advanced features, and customization freedom. Image Source. While. This factor plays an important role while choosing HubSpot vs Mailchimp. Displays the current date in a given format. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. "Groups, tags and segments. Next, click on Create Segment. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. You can also manually or automatically apply tags to add subscribers to segments. Email automation : Wide range of automation triggers but you need to be on their standard or higher paid plans. However, for those who wish to send an unlimited number of emails with up to 1,000 subscribers, the plan costs $10 per month. Groups vs. Mailchimp wins for having more robust and fully-featured unique capabilities like its free marketing CRM and drag-and-drop landing pages. While the segments are more advanced, however, the process is still a manual one. It will be “yes” if they have any active memberships. There’s also the difference between segments and tags to keep in mind: segments can be ready-made, custom or automated based on. MailChimp was founded in 2001 by Ben Chestnut and Dan Kurzius. You can create a new group under Lists => My List => Manage Contacts => Groups => Create Group. In the regular segment builder, enter a name for your segment in the Segment name field. With the Premium plan, you can store up to 200,000 contacts. info@mtraining. For example, you can group your happy vs. Groups form when you create an embedded form which you place om your website. In the confirmation box, click Create Audience. But Mailchimp starts getting real pricey the more contacts you have. The Difference between Mailchimp Tags, Fields and Segments Gary Eckstein 4. You can send an email campaign, an ad to your current. Number: Contacts can provide number-based responses, such as age or ID number. Precision subscriber segmentation is key for maximizing email relevancy. r/MailChimp. Here's the quick version: Constant Contact: Best for email marketing beginners who need simple features, ready-to-send templates, and phone support. . Unlike Tags, Groups are easy to include in forms of all types, which is why they’re great for segmentation data. These advanced segments are highly customizable, so it might take some time to master their logic and filtering settings. The interest group ID can not be found. To create and save a segment in your audience, follow these steps. In this guide, we’re going to create a new “Influencer” tag to track. In this article, you’ll learn about email marketing engagement levels and how to use that information to. Although Mailchimp is simple to use, it isn’t always straightforward to keep your lists organized. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automationStart with your main lists. Mailchimp: Segments vs Tags vs Groups 17 Feb 2020 What's the difference between Groups, Segments & Tags in Mailchimp? These are all ways of categorising the contacts in an audience. Check the box next to each contact you want to delete. ⭐⭐ A little bit outdated (but available for free) ⭐⭐⭐⭐ Modern templates (full library only available on a paid plan) Audience segmentation. 3. SendGrid focuses more on high-volume sending (especially transactional sends) and email deliverability for the tech-forward crowd. In this article, we will […] Constant Contact vs. Click Add filter. Social Media Campaigns. MailChimp Audience vs Tags - And How To Use Them Properly. Click Audience, then click All contacts. Click the Actions drop-down, then click Archive. Login to Mailchimp. Update a Contact Profile. 1. In the Audience drop-down, choose the audience you want to work with. Klaviyo vs Mailchimp: Additional features Klaviyo vs Mailchimp: List management. Or, you could segment groups of contacts based group categories or on their age, gender, or engagement. Subscribers and Lists. . For example, *|DATE:d/m/y|* would replace d with the day, m with the month, and y with the year. A subscriber who opts out of email marketing from 1 client isn't unsubscribed from. Go to Custom Type and put the same name used in Put this tag in your content field in Mailchimp. Marketers understand the importance of engaging their contacts to boost conversions. Find the contact you want to work with and click View Profile. Sendinblue (now Brevo) for a free alternative. Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. Convertkit vs Mailchimp vs EngageBay: User InterfaceMailchimp. CryptoMailchimp is easy to use and suitable for small businesses, whereas ActiveCampaign is robust and best suited for growing enterprises and experienced marketers. You can create a list in Klaviyo in simple steps. Click on Create Segment to start defining the filters for it. . There are other tags you can insert into your email campaign which include a Facebook Like button and a Tweet button. See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly. Discover audience behavior : MailChimp offers growth, revenue, and engagement reports to help its users understand how their marketing is faring. Substack is focused on supporting independent writers and content creators, and offers subscription-based models for accessing exclusive content. Tags are Mailchimp’s simplest segmentation tool. Click Audience. With Mailchimp, It’s segmentation tools provide you with the ability to create lists based on an almost unlimited set of criteria. Groups. For instance, it offers more advanced A/B testing on its more expensive plan and more sophisticated email automation even on cheaper plans. In this tutorial Gary Eckstein, a Mailchimp Pro Partner describes what segments a. ConvertKit lacks integrations with major software like Canva and PayPal but they do provide API instructions on how to connect with external apps. . The campaign builder has different sections where you'll choose recipients, set up campaign information, choose a template. User account menu. Replace X with the format of your choice. 6. Coins 0 coins Premium Talk Explore. Now you’re ready to add that tag to your contacts. 3 : a part of a straight line included between two points. Winner: Mail chimp. But with issues around contact maintenance, spam, support, and collaboration, Mailchimp and other external marketing. This Contact Form 7 Extension for Mailchimp supports multiple contact forms, mailing lists and API Keys. It offers more automation flexibility than Mailchimp, but its reporting capabilities leave a lot to be desired. Mailchimp offers segmentation as well, and users can segment audiences based on up to five conditions, including demographic and behavioral data. The first one is preview mode. Click Export Audience. Segmentation and tagging allow you to. Compared to Mailchimp, you can save up to 80% every month. Design and branding is not a core. The price tag on this one’s $20/mo for up to 500 contacts and 6,000 monthly sends. When enabled, if a recipient hits the reply button and sends an email back, that email will come into Mailchimp and is displayed in the conversations tab of the report, audience and also displayed in your contacts profile. Here are some things to know before you begin this process. Popular personalization techniques for e-commerce businesses include product recommendations. By segmenting your audience, you can target specific customer groups with relevant content. Marketing professionals love Contact Form 7 Extension For Mailchimp for many reasons. Segmentation and tagging allow you to. Tags have made segmentation even easier. ConvertKit’s tagging and segmentation system enables you to run automatic campaigns very specifically tailored to the requirements of your contacts. However, a lot of Mailchimp users find this confusing and time-consuming. If your layout includes a signup form, you can add up to 5 tags to any contact who subscribes through the landing page. Compared to Mailchimp, MailerLite subscriber management and reporting are solid. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with. Mailchimp allows you to send Emails, Invitations, and Reminders to all of your clients. Mailchimp's segmentation tool helps you build your own e-commerce segments with a variety of conditions. A segment is a group of contacts sharing one or more similar behavior/trait. With the lightnig-fast development speed and dynamic adaption to innovations and market demand, Avada soon eliminates all the burdens of users about an out-of-date and ineffective email campaign by providing intuitive email marketing solutions. There are around 70 free templates for transactional and marketing emails. Like Klaviyo, MailChimp centrally stores all details of your contacts. Enter the value you want to create the segment for. The campaign builder has different sections where you'll choose recipients, set up campaign information, choose a template. To view these segments, choose an audience in the To section of the campaign builder and click the Recipients drop-down. Step 2: Add Segments in Mailchimp. From your list of subscribers, click on Segments and New Segment. With Mailchimp, you can use audience and contact information to target and filter contacts into segments. Campaign reports and Campaign engagement reports demonstrate the vital stats of each campaign and the latest data on. Click Audience, then click All contacts. and then use MailChimp’s formatting tags to format them. In the segment builder, you'll see the custom column. They are custom fields that you create to store different types of data about each contact. I'm confused!"MailChimp has some powerful segmenting features which enables you to do so much with your audience! When you make. We recommend you maintain only 1 primary audience in Mailchimp, and. There are some differences, but they may not be anything you particularly. 3. By infusing additional data into your contact profiles with tags, you can get. Select which attendees you want to sync and which list you want to sync them to. Before you start Regular segments can combine up to 5 conditions. Click Audience, then click Segments. the campaigns that drive subscribers, or tags in common use. Tags have made segmentation even easier. That’s a pretty close comparison, but consider this: Constant Contact has around 5,000 reviews on G2, while Mailchimp has more than 12,000. Not MailNinja. Within your Group Categories, you create individual groups. A segment is a filter of the data you have in Mailchimp (e. Tgħallem dwar id-differenzi ta 'Mailchimp Segments vs Tags fil-blog post dettaljat. Here are different ways for reducing soft bounces in Mailchimp: Clean up your email list: Regularly clean your email list to remove inactive or invalid. We will not go over how to obtain your API key, as it is already covered here. . By Angus September 6, 2023 August 30, 2023 “Segmentation is the key to unlocking the true potential of your email marketing campaigns, especially when optimizing your landing page and audience dashboard. We’d love to see tag-based segmentation in there soon like you’d have in Brevo for instance. 0161 226 6032. A segment is " a group of contacts ". Learn how to send Mailchimp email marketing campaigns to multiple tags. Our email A/B testing tools allow you to test subject lines, from names, content, and send times, and each. For example, a segment with the conditions: “Campaign activity > Has opened > All of the last 5 campaigns” will continuously change as you send more campaigns and different contacts open them. Login with your Mailchimp user account. Subscriber data (e. Mailchimp’s Essentials plan starts at $13. MailChimp allows you to create tags and segments to the contact list. Campaign builder. Mailchimp’s forever free plan will give you the tools you need to get started with email marketing. ConvertKit's contact management system replaces the traditional contact list with tags and segments, which makes the subscriber database searchable and allows users to create "lists" customized. So if clients pick an option for say what kind of item they are interested in before they subscribe, they'll be categorised into a group with people who also picked the same. Tags . If you. While Mailchimp segments and groups are similar, they’re both ways to organize your subscribers, they’re different too. As of the date of this article, Constant Contact has a G2 Star Rating of 4. To edit the audience or add tags, follow these steps. This one has a slightly different pricing structure than the previous plans. Click Audience. Mailchimp segments vs tags: What are the differences? Mailchimp is an email marketing tool that offers a wide range of features to help businesses and individuals connect with their audience effectively.